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CrossFit Reason

 

CROSSFIT REASON

FIND WHAT MOVES YOU

Crossfit Reason is a premiere functional fitness facility in Southern California founded by Eric Chang.

BRAND STRATEGY + BRAND IDENTITY + WEBSITE + COPYWRITING + INTERIOR DESIGN

 
 
CrossFit Reason Main Gym Brand Identity
 
 

As a boy he had always dreamed of having a place to train and train others. His heart has always been to help as many people as possible, and in 2013 his dream became a reality when he opened Crossfit Reason. As his community started to grow, Eric wanted to create a true brand for his community to grow behind.

 
 
 
 

As we partnered with Eric, we walked him through Brand Strategy to fully develop the voice and spirit of his brand. They knew who they weren’t, but we helped them truly define who they were.

 
 
CrossFit Reason Swag and Pride
 
 
CrossFit Reason is more than just a community of people who work out, we are a family that builds each other up. We had an idea of who we were, what our core values might be and why we did what we did, vaguely. As Mario walked us through creating our voice and brand strategy, we were finally able to find clarity in our messaging. We truly found our “why” and now we have clear direction as to who we are and where we’re going. We know what moves us, now we want to Find What Moves You
— ERIC CHANG, Owner
 
 
CrossFit Reason Main Gym community Design
 
 

Our favorite projects to work on are projects where the owners are all in. All in on their business and all in on making a difference for their community. Eric has truly been a pleasure to work with, and we’re excited to continue our relationship with CrossFit Reason for years to come.

 
 
CrossFit Reason Main Gym community signage
 

Please take a look at all the great stuff Crossfit Reason is doing by visiting their social channels:

YouTube Website Instagram

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