FIND WHAT MOVES YOU
Crossfit Reason is a premiere functional fitness facility in Southern California founded by Eric Chang.
BRAND STRATEGY + BRAND IDENTITY + WEBSITE + COPYWRITING + INTERIOR DESIGN
As a boy he had always dreamed of having a place to train and train others. His heart has always been to help as many people as possible, and in 2013 his dream became a reality when he opened Crossfit Reason. As his community started to grow, Eric wanted to create a true brand for his community to grow behind.
As we partnered with Eric, we walked him through Brand Strategy to fully develop the voice and spirit of his brand. They knew who they weren’t, but we helped them truly define who they were.
Our favorite projects to work on are projects where the owners are all in. All in on their business and all in on making a difference for their community. Eric has truly been a pleasure to work with, and we’re excited to continue our relationship with CrossFit Reason for years to come.